Órfãos da covid
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“Crianças e adolescentes não são as principais vítimas diretas da pandemia, não são as principais a morrer em razão da letalidade do vírus, mas são as principais vítimas indiretas da crise econômica, social, sanitária e humanitária, da suspensão das aulas, das creches. São as principais vítimas no que diz respeito à morte dos seus pais, avós e responsáveis legais.”
Ariel Alves - membro do Instituto Nacional dos Direitos da Criança e do Adolescente
Com produção fotográfica, técnicas de retoque e manipulação de imagens e redação criativa, desenvolvemos uma campanha de conscientização de apreensão rápida, com abordagem estética clara, direta e autoexplicativa.
Orphans of Covid
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“Children and teenagers are not the main direct victims of the pandemic, they are not the main ones to die due to the lethality of the virus, but they are the main indirect victims of the economic, social, health and humanitarian crisis, of the suspension of classes, of daycare centers. They are the main victims with regard to the death of their parents, grandparents and legal guardians. ”
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“Children and teenagers are not the main direct victims of the pandemic, they are not the main ones to die due to the lethality of the virus, but they are the main indirect victims of the economic, social, health and humanitarian crisis, of the suspension of classes, of daycare centers. They are the main victims with regard to the death of their parents, grandparents and legal guardians. ”
Ariel Alves - member of the Brazilian National Institute for the Rights of Children and Teenagers.
With photographic production, creative retouching techniques and copywritting, we developed a quick apprehension
awareness campaign, with a clear, direct and self-explanatory aesthetic approach.
45 mil crianças e adolescentes perderam pai e/ou mãe na pandemia,
muitas delas vivendo em extrema dificuldade e sem contar com nenhuma ajuda do Estado – financeira ou psicológica. (IPEA, 2021)
By March 2021 more than 45,000 children and adolescents lost their father and / or mother in the Covid pandemic, many of them living in extreme difficulty and without any financial or psychological help from the State. (Brazil, IPEA, 2021)
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TEAM
Creative Director: Wyll Farias | Producer: Mabele Carvalho
Creative Retoucher: Abner Silva | Photographer: Weslley Barros
Photographer Assistant: Neto Souza and Douglas Jr.
Creative Retoucher: Abner Silva | Photographer: Weslley Barros
Photographer Assistant: Neto Souza and Douglas Jr.
Art Direction: Abner Silva | Copywriter: André Lovadine
Thank you for watching!